Dips Bras

Transform Your Comfort, Transform Your Confidence

As I sit down to write this, I’m actually wearing my favorite Dips Bra—the cloud-soft T-shirt bra in dusty rose that has genuinely changed my relationship with undergarments. Three years ago, I would have scoffed at the idea that a bra could be life-changing. Now? I’m a converted evangelist spreading the good word about what might be the most underrated intimate apparel brand on the market today.

When I first discovered Dips Bras, I was in that familiar cycle many of us know too well: buy bra, suffer through the honeymoon period where it seems fine, slowly realize it’s actually torturing me, repeat. Sound familiar? I thought discomfort was just the tax we paid for support. I was wonderfully, gloriously wrong.

Let me take you on a journey through everything you need to know about Dips Bras—from someone who’s tried practically every style they offer (my bank account has opinions about this hobby). Finding the right bra shouldn’t feel like searching for a mythical creature, and with this guide, it won’t have to be.

What Exactly Are Dips Bras?

Dips Bras emerged onto the lingerie scene about five years ago with a revolutionary approach: bras designed by women who actually understand breasts. Novel concept, right? The brand was founded by Emma Chen, a former athletic wear designer who became frustrated with the false dichotomy between comfort and support in the bra industry.

What makes Dips Bras stand out is their signature “contour dip” design—a subtle but ingenious innovation in the cup construction that follows the natural contours of the breast tissue. Rather than forcing your breasts into predetermined shapes (hello, awkward gapping and quadruple-boob situations), Dips Bras work with your natural form.

The company’s philosophy is refreshingly straightforward: intimate apparel should feel like a second skin, not a medieval torture device. They’ve built their entire collection around this principle, with sizes ranging from 30A to 44H—a commendably inclusive range compared to many mainstream brands.

The Comfort Question: Can You Actually Wear These All Day?

Let’s address the elephant in the room: Are these bras actually comfortable for all-day wear? As someone who used to rush home and unhook my bra before even taking off my coat, this was my most pressing question.

The short answer is yes—remarkably so. The longer answer involves understanding why most bras feel so uncomfortable in the first place.

Traditional bras often rely on rigid structures and unyielding materials to provide support. Dips takes a different approach by using strategic engineering rather than brute force. The brand’s exclusive TruSupport™ technology distributes weight more evenly across your shoulders and back, significantly reducing the dreaded end-of-day strap indentations and back pain.

I first tested this claim with their Everyday Essential T-shirt Bra during a 14-hour workday that included a morning presentation and evening dinner. By bedtime, I realized something shocking: I’d forgotten I was wearing a bra at all. That’s not hyperbole—I literally started to undress for bed and had a moment of confusion when I reached for a bra that was already there.

For context, I’m a 36D, so I’m not working with a small cup size. Support has always been non-negotiable for me, which usually meant accepting discomfort as inevitable. With Dips, that compromise simply doesn’t exist.

Style Varieties: Beyond Basic Beige

When Dips first launched, they offered just three styles in a handful of neutral colors. Today, their collection has expanded impressively to include:

T-Shirt Bras

The gateway drug to the Dips addiction. Their T-shirt bras feature imperceptibly smooth cups that truly disappear under even the clingliest fabrics. The microfiber material wicks moisture and keeps you cool, while the minimal seaming prevents that annoying outline showing through your clothes. Available in both lightly lined and unlined options.

Plunge Bras

Perfect for low-cut tops and dresses, the Dips Plunge maintains support while staying completely hidden. The innovative side panels prevent the dreaded side-spill while keeping the center gore low. I’ve worn the Plunge Divine model under a precariously low V-neck dress through an entire wedding—dancing included—without a single adjustment.

Balconette Bras

The Elevated Balconette style offers that classic lifted look without the traditional discomfort. The wider-set straps compliment broader shoulders and create beautiful décolletage without digging in. This has become my go-to “date night” bra because it looks fantastic while remaining comfortable through dinner and beyond.

Bralettes

For those lounging days, the Cloud Comfort Bralette provides light support without underwires. Available in sizes XS-3XL with an innovative inner sling design that works surprisingly well for larger cup sizes. I sleep in mine when I need just a touch of support.

Sports Bras

The Dips Impact Control sports collection comes in three support levels: Light, Medium, and High Impact. The high-impact version uses encapsulation rather than compression, meaning it separates and supports each breast individually instead of smashing everything down painfully. I’ve run half-marathons in the High Impact model without a hint of discomfort.

Nursing Bras

The Nurture Collection features easily detachable cups with one-handed clips that actually work (even when sleep-deprived). My sister-in-law swears these saved her sanity during her breastfeeding journey.

Strapless Bras

Perhaps the most magical of all: a strapless bra that doesn’t constantly slide downward! The Stay-Put Strapless uses a unique silicone grip pattern and balanced weight distribution to remain exactly where you place it. I’ve worn mine through entire wedding receptions without hitching it up once.

Mastectomy Bras

Designed in consultation with breast cancer survivors, these feature pockets for prosthetics while maintaining the same comfort and style as the rest of the line. My aunt, who underwent a mastectomy three years ago, describes these as “the first pretty bras I’ve found that don’t remind me I’m wearing a prosthetic.”

Size Inclusivity: Do They Actually Fit Everyone?

The lingerie industry has a shameful history of catering primarily to a narrow range of body types. While Dips isn’t perfect, they’re making commendable strides toward true inclusivity.

Their current size range spans 30A to 44H, with plans to expand further in both directions next year. The band sizes run true to measurement, which is surprisingly rare in the industry. Their sister sizing (moving up a band size and down a cup size, or vice versa) is consistent and reliable.

For plus sizes, Dips doesn’t just scale up their smaller designs—a common but problematic practice in the industry. Instead, they’ve developed unique structural elements for larger cup sizes, including wider straps that distribute weight more effectively, stronger side panels to prevent spillage, and reinforced underwires that provide support without digging into sensitive tissue.

The brand also offers a “between sizes” option where you can order custom bras that fall outside their standard sizing matrix for a small additional fee. This has been a game-changer for those who’ve always struggled with standard sizing.

Material Matters: What Are These Made Of?

The materials used in Dips Bras vary by collection, but certain quality standards remain consistent across the brand:

Fabrics

Most Dips Bras feature a blend of:

• Pima cotton (for breathability)
• Modal (for softness and drape)
• Spandex (for stretch and recovery)
• Microfiber nylon (for moisture-wicking in athletic styles)

Their premium collections incorporate natural fibers like silk and certified organic cotton, while their eco-friendly line uses recycled polyester derived from ocean plastic.

Hardware

The hardware components include:

• Nickel-free metal adjusters for those with sensitivities
• Coated underwires that resist poking through fabric
• Multi-position hook-and-eye closures made from a soft-touch material
• Strap adjusters that actually stay in place (a minor miracle)

Special Features

What really sets Dips apart are their proprietary material innovations:

• CoolTouch™ fabric that regulates temperature for hot sleepers
• StayFresh™ antimicrobial treatment that prevents odor development
• SilkSeal™ edges that prevent chafing without bulky seams
• MoveWithMe™ stretch panels that expand and contract with your breathing

I particularly appreciate the breathability of their fabrics. As someone who lives in a humid climate, the moisture-wicking properties have saved me from the dreaded under-boob sweat that many other bras seem to encourage.

Support Structure: Can They Handle Larger Cup Sizes?

This question hits close to home for me. Before finding Dips, I’d resigned myself to either uncomfortable underwires that provided support or comfortable wireless options that left me bouncing painfully with every step. Neither felt like a great option.

Dips has engineered several support systems that work remarkably well for larger busts:

1. Their 360° Support System distributes weight across the entire band rather than concentrating pressure on the shoulders
2. The three-zone cup construction provides lift from the bottom, side support to prevent spillage, and upper cup containment
3. Wider, padded straps that don’t dig into shoulders
4. Stronger underwires that maintain their shape without warping
5. Higher side panels that prevent the dreaded “side boob escape”

The High Support Collection specifically caters to DD+ cups with additional reinforcement in critical stress areas. Many larger-busted friends have reported back that these are the first truly comfortable bras they’ve found that still provide adequate support for all-day wear.

Even their wireless options provide surprising support for larger cup sizes through architectural seaming and strategic compression panels. I can comfortably wear their wireless Sunday Comfort Bra (up to a G cup) for light activity days without feeling unsupported.

The Wireless vs. Underwire Debate

The eternal question: to wire or not to wire? Dips offers excellent options in both categories, with some innovative approaches to each.

Their underwire collection uses what they call “Comfort Curve” wires—flexible but supportive underwires that are coated in silicone and heat-molded to follow natural breast contours. These sit flat against the ribcage without that awful stabbing sensation that traditional underwires often create.

For those who avoid underwires entirely, their wireless collection doesn’t sacrifice support for comfort. Using a combination of structural seaming, compression panels, and molded cups, these provide remarkable lift and separation without metal components.

The brand also offers a unique “Flex Wire” option—a middle ground featuring an ultra-flexible polymer support structure that provides the shape of an underwire with the comfort of a wireless design. This has become my personal favorite for everyday wear.

Color and Pattern Options: Beyond Beige and Black

If you’re tired of the lingerie industry’s obsession with “nude” (usually meaning a single shade of beige), you’ll appreciate Dips’ approach to color.

Their Everyday Essentials collection comes in seven different skin-tone shades ranging from pale ivory to deep espresso, allowing many more women to find a true match for their skin tone. Beyond neutrals, their seasonal collections feature sophisticated color palettes that go well beyond the basic black, white and beige trifecta.

Current color offerings include:

• Rich jewel tones (emerald, sapphire, garnet)
• Soft pastels (lavender, mint, blush)
• Modern neutrals (olive, terracotta, slate)
• Seasonal specials (currently featuring autumnal burgundy and forest green)

Pattern options include subtle geometric prints, delicate florals, and contemporary abstract designs. All are thoughtfully placed to remain invisible under clothing where necessary.

Their limited edition artist collaboration series features unique prints created by female artists from around the world, with a portion of proceeds supporting women’s education initiatives.

Price Point: Investment or Indulgence?

Let’s talk numbers. Dips Bras aren’t the cheapest options on the market, with prices ranging from $48 for basic styles to $98 for their premium collections. Special editions and custom sizes can reach $120.

Is this expensive? Compared to discount store options, yes. Compared to other premium lingerie brands offering similar quality, it’s actually quite reasonable. And when you consider cost-per-wear and longevity, I’ve found them to be surprisingly economical.

My first Dips Bra is now three years old and still in regular rotation—compared to my previous bras that would stretch out, warp, or break within months. The company also offers a 60-day guarantee, allowing you to return or exchange even after wearing and washing (a policy almost unheard of in intimate apparel).

They frequently run sales (15-30% off) during seasonal transitions and offer a loyalty program that provides decent discounts after accumulated purchases. Their “Essentials Bundle” offers three basic styles at about 20% off regular pricing, making it a good starter option.

Care and Maintenance: Will They Last?

The durability of Dips Bras is directly related to how you care for them. The good news is that, unlike many premium bras, most Dips styles are machine-washable on gentle cycles in cold water using mild detergent. They recommend using a lingerie bag and laying flat to dry rather than using the dryer.

For their more delicate styles featuring lace or special embellishments, hand washing is still recommended. The company sells a gentle lingerie wash specifically formulated for their fabrics, but any mild detergent works fine.

With proper care, most customers report their Dips Bras lasting 18-24 months with regular wear—approximately twice the lifespan of many comparable brands. The brand also offers a repair service for minor issues like popped stitching or loose hardware, helping extend the life of your investment.

The Comfort vs. Style Balance

One of Dips’ greatest achievements is refusing to accept the false dichotomy between comfort and style. Their design philosophy explicitly rejects the notion that women must choose between feeling good and looking good in their intimate apparel.

The aesthetic ranges from sleek minimalism to delicate femininity, with collections catering to different style preferences. Their Classic Collection features clean lines and subtle detailing, while the Indulgence Collection incorporates beautiful laces and more decorative elements.

What’s particularly impressive is how they’ve managed to incorporate beautiful design elements without sacrificing comfort. Their laces are soft against the skin rather than scratchy, and decorative elements are thoughtfully placed to avoid causing irritation.

Adjustability Features

A properly fitting bra needs to be adjustable to accommodate the natural fluctuations in breast size that many women experience throughout their monthly cycle or due to weight changes.

Dips Bras typically feature:

• Fully adjustable straps that can be lengthened or shortened by up to 2 inches
• Three to four rows of hook-and-eye closures for band adjustment
• Stretch panels in strategic locations to accommodate size fluctuations
• J-hooks on select styles to convert standard straps to racerback

Some of their premium collections offer additional customization features like removable pads and adjustable gore width (the center piece between the cups).

What I particularly appreciate is that their strap adjusters actually stay in place—a seemingly minor feature that makes a world of difference for comfort throughout the day.

Activity Level: From Desk to Gym

How well do Dips Bras perform during physical activity? This depends entirely on which style you choose.

Their dedicated sports bra collection features three support levels:

• Light Impact (for yoga, pilates, walking)
• Medium Impact (for hiking, cycling, dance)
• High Impact (for running, HIIT, horseback riding)

Each is engineered differently, with the high impact version featuring encapsulation cups, convertible racerback straps, and moisture-wicking CoolDry™ fabric.

Outside of their sports collection, the Everyday Active T-shirt Bra provides moderate support suitable for light to medium activity. I regularly wear mine for hikes and bike rides without issue.

Even their regular T-shirt bras hold up surprisingly well for low-impact movement—I can run to catch a bus without painful bouncing or readjusting afterward.

The Real Test: Customer Reviews

No matter how good a product sounds in theory, real-world experience is what matters. Across various review platforms, Dips Bras consistently earn between 4.3-4.8 out of 5 stars from customers.

The most commonly praised features include:

• Exceptional comfort for all-day wear
• Accurate sizing and fit
• Quality of materials and construction
• Longevity compared to other brands
• Customer service responsiveness

The most common criticisms center around:

• Higher price point compared to mass-market brands
• Limited availability in physical retail locations
• Occasional delays in shipping for custom sizes
• Some styles running slightly small in the cup

What’s particularly telling is the brand’s high repurchase rate—according to their published metrics, over 78% of first-time customers return to buy a second bra within six months. That kind of customer loyalty speaks volumes in the notoriously difficult-to-fit intimate apparel market.

Brand Comparison: How Do They Stack Up?

How do Dips Bras compare to other popular brands? I’ve tried many of the major players, so here’s my honest assessment:

Compared to ThirdLove: Dips offers more comprehensive size options and generally more comfortable bands. ThirdLove has more half-cup sizes, while Dips excels in band flexibility.

Compared to Wacoal: Similar quality construction, but Dips offers more modern designs and significantly more comfortable underwires. Wacoal has more options for extremely large cup sizes.

Compared to Natori: Dips wins on comfort and inclusive sizing, while Natori offers more decorative, fashion-forward designs. Dips’ bras typically last longer with regular wear.

Compared to Savage X Fenty: Dips provides superior support for larger cup sizes and better quality materials, while Savage offers trendier designs and lower price points.

Compared to Victoria’s Secret: No contest here—Dips provides superior fit, comfort, durability, and size inclusivity across the board.

Padding Options: Your Choice of Profile

Whether you prefer the natural look or want a bit of enhancement, Dips offers options across the spectrum:

• Unlined: Their unlined styles feature a single layer of fabric with strategic seaming for shape
• Lightly lined: A thin foam layer provides nipple coverage without significant size enhancement
• Contour: Molded cups create a smooth, rounded shape without adding significant volume
• Push-up: Graduated padding at the bottom and sides creates lift and cleavage enhancement
• Convertible: Removable pads allow you to customize your level of enhancement

What’s refreshing is that even their push-up styles prioritize comfort and natural movement rather than creating an artificially rigid appearance. The padding moves with you rather than fighting against your natural shape.

Sustainability Efforts: Ethics Behind the Brand

For the environmentally conscious consumer, Dips has been making significant strides toward sustainability:

• Their ECO Collection uses fabrics made from recycled ocean plastic and organic cotton
• Manufacturing facilities are certified for ethical labor practices and fair wages
• Packaging is made from recycled and biodegradable materials
• The company has committed to carbon-neutral shipping by 2023
• Their “Renew Program” allows customers to send back worn-out bras for proper recycling

While they haven’t reached 100% sustainability across all product lines, their transparency about current practices and future goals is commendable in an industry not known for environmental responsibility.

Finding Your Perfect Size: Measurement Guide

The most beautiful bra in the world won’t feel right if it’s the wrong size. Dips provides one of the most comprehensive sizing guides I’ve encountered, addressing the common pitfalls of traditional measuring methods.

Here’s a simplified version of their approach:

1. Band size: Measure directly under your bust, pulling the measuring tape until it’s snug but not tight. Round to the nearest whole number. If it’s even, that’s your band size. If it’s odd, round up to the next even number.
2. Cup size: Measure around the fullest part of your bust while wearing an unpadded bra. Subtract your band measurement from this number. Each inch of difference represents one cup size (1″=A, 2″=B, etc.).
3. Shape assessment: Beyond size, Dips recommends assessing your breast shape (full on top, full on bottom, wide-set, close-set, etc.) to find styles that complement your specific anatomy.

The brand offers a free virtual fitting service where consultants guide you through measurements via video chat and recommend specific styles based on your unique needs. For those uncomfortable with this approach, their detailed online quiz provides surprisingly accurate recommendations.

What sets their sizing approach apart is the recognition that breast shape is as important as size for finding the perfect fit. Their customer service team is exceptionally helpful in navigating between sizes or styles if your measurements fall between standard sizes.

Where to Purchase: Availability and Shopping Experience

Dips Bras are available through several channels:

• Their primary website (dips.com) offers the full range of styles, sizes, and colors
• Select high-end department stores carry limited collections
• Their flagship boutiques in New York, Los Angeles, Chicago, and Miami offer in-person fittings
• Pop-up shops occasionally appear in major cities during promotional periods

The online shopping experience includes:

• Detailed fit guides for each style
• Reviews filtered by size and body type to find feedback from similar customers
• Easy returns with prepaid shipping labels
• Virtual fitting appointments with trained specialists
• “Try Before You Buy” program allowing you to order multiple sizes and only pay for what you keep

For those hesitant to purchase intimate apparel online, their risk-free trial period makes the process much less intimidating. You can try the bras for up to 60 days and return them if they don’t meet your expectations, even after wearing.

My Personal Favorites: Editor’s Choice

After trying nearly every style Dips offers, I’ve developed clear favorites for different needs:

• Best everyday bra: The 24/7 Memory Foam T-Shirt Bra feels genuinely weightless while providing impressive support
• Best special occasion: The Plunge Divine creates beautiful décolletage without sacrificing comfort
• Best sports bra: The High Impact Convertible handles even the most intense workouts
• Best wireless option: The Flex Support Bralette offers surprising lift without underwires
• Best budget choice: The Essential T-Shirt Bra offers the core benefits at their most accessible price point

Everyone’s body and preferences are different, but these styles represent excellent starting points in their respective categories.

Final Thoughts: Are Dips Bras Worth It?

After three years as a devoted Dips customer, my conclusion is an emphatic yes—these bras have genuinely transformed my daily comfort while delivering on style, support, and longevity.

The initial investment is higher than mass-market brands, but the cost-per-wear actually makes them economical when you consider their extended lifespan. More importantly, the difference in comfort is difficult to overstate.

If you’ve spent years believing that bra discomfort is simply the price of admission for having breasts, Dips might completely change your perspective. They’ve certainly changed mine. I no longer count the hours until I can take my bra off—sometimes I even forget I’m wearing one at all. And for anyone who’s ever worn an uncomfortable bra all day, you know that’s nothing short of revolutionary.

Whether you’re looking for everyday workhorses, special occasion splurges, or activity-specific support, Dips offers options that thoughtfully balance comfort, function, and aesthetics. In a world where women are often expected to sacrifice comfort for beauty, that refusal to compromise feels like a quiet revolution—one supportive cup at a time.