Scope and Who This Policy Applies To
This Privacy Policy explains how we handle your personal information when you visit our website at dipclothing.com or interact with us online. We know privacy matters, and we want you to feel completely comfortable browsing, shopping, and learning about our collections. The policy covers every visitor to our site, whether you are just looking around, creating an account, making a purchase, or reaching out with a question.
Dip is an apparel brand introduced in 2018 by The Kroger Co., designed to bring effortless, on-trend clothing to everyday life. Our collections span tops, sweaters, sleepwear, underwear, outerwear, dresses, bottoms, and much more for men, women, and children. Because our website serves a wide range of shoppers, this policy is written to be clear and straightforward for everyone, no matter where you live or how you shop with us.
If you are browsing our site from outside the United States, please be aware that your information may be processed in the U.S., where data protection rules differ from those in your home country. By using our website, you acknowledge that your information may be handled as described here. If this policy does not align with your expectations, you are always free to limit the information you share with us or to contact us with any concerns.
Information You Provide Directly
When you interact with us online, you may choose to share certain personal details. This happens in a few common situations, and we want you to know exactly what is collected so you can make informed choices.
Shopping and Checkout: If you place an order, we will ask for information needed to complete and deliver your purchase. This typically includes your name, shipping address, billing address, email address, and phone number. Payment details such as credit or debit card numbers are processed by our secure payment partners and are not stored on our servers.
Account Creation: When you set up an account on dipclothing.com, you provide a name, email address, and a password of your choice. Your account lets you track orders, save favorite items, and enjoy a faster checkout experience on future visits.
Customer Service: If you contact us by email, chat, or phone with a question about an order or our products, you may share additional details such as your order number, product preferences, or a description of the issue you are experiencing. We use this information solely to respond to your inquiry and improve our service.
Reviews and Feedback: If you choose to leave a product review or share feedback, your name or display name and any content you submit will be visible to other shoppers. You are always in control of what you choose to share publicly.
Information Collected Automatically
Every time someone visits a website, certain technical information is gathered automatically. This is standard practice across the internet, and here is what happens on our site.
When you visit dipclothing.com, our systems record details about your device and how you use the site. This includes your IP address, browser type, operating system, the referring URL that brought you to us, the pages you view, the products you browse, and the date and time of your visit. This information helps us understand how visitors navigate our site and which collections or features draw the most interest.
We also collect information about the actions you take on the site, such as items you add to your shopping bag, searches you perform, and filters you apply when browsing categories like Dip Tops and Sweaters or Dip Outerwear and Dresses. This browsing data helps us personalize your experience and surface recommendations that match your style.
Automatically collected information is used in aggregate to identify trends, diagnose technical issues, and keep our site running smoothly. On its own, much of this data does not identify you personally, but when combined with other information, it can be linked to your account or browsing session.
Cookies and Similar Technologies
Cookies are small files placed on your device when you visit a website, and they play an important role in making your browsing experience better. We use cookies on dipclothing.com for several purposes, and we believe in being transparent about how they work.
Essential Cookies: These are necessary for the site to function properly. They keep you logged in as you move from page to page, remember items in your shopping bag, and ensure that the checkout process works securely. Without these cookies, basic features of the site would not operate.
Preference Cookies: These remember choices you make on the site, such as your preferred language or the way you like to view product listings. They help us tailor your experience without requiring you to re-enter the same preferences every time you visit.
Analytics Cookies: These help us understand how visitors interact with our site by collecting anonymous data about page views, navigation patterns, and time spent on different sections. This information guides our decisions about site design, content, and product presentation.
Marketing Cookies: With your consent where required by law, these cookies may be used to deliver advertisements that are relevant to your interests. They track your activity across different websites and help us reach you with promotions for Dip sleepwear, underwear, or seasonal collections you might enjoy.
In addition to cookies, we may use similar technologies such as web beacons and pixel tags to gather information about how emails and advertisements are opened and engaged with. You have options for managing cookies through your browser settings, which we explain further in a dedicated section below.
Analytics and Site-Performance Measurement
Understanding how people use our website helps us make it better for everyone. We use analytics tools to collect data about site traffic, user behavior, and overall performance so that we can deliver a smooth, enjoyable shopping experience.
Analytics data tells us which pages are most popular, how long visitors spend browsing Dip Bottoms or exploring our kids and toddler collections, and where people tend to leave the site. This insight helps us identify what is working well and what might need improvement, whether that means adjusting page layouts, simplifying navigation, or adding more detail to product descriptions.
We also use performance measurement to ensure our site loads quickly and reliably across different devices and connection speeds. Slow pages and broken links frustrate everyone, so we actively monitor site health and make technical adjustments based on the data we gather. The analytics providers we work with process data on our behalf and are contractually obligated to use it only for the purposes we specify.
Purposes for Using Information
We collect and use your personal information for clear, practical reasons that directly support your experience with Dip. Here is a breakdown of how your data helps us serve you better.
Order Fulfillment: Your shipping and billing details are used to process payments, confirm orders, and deliver your purchases to the right address. We may also use your email or phone number to send shipping notifications and delivery updates.
Customer Support: When you reach out to us, the information you provide helps our team resolve your issue quickly and accurately. Good customer service depends on having the right context, and your details allow us to do that effectively.
Site Improvement: Browsing and analytics data guide our efforts to refine the site experience. By understanding how visitors navigate dipclothing.com, we can make smarter decisions about layout, content, and feature development.
Marketing Communications: If you opt in to receive emails from us, we may send you information about new arrivals, seasonal collections, special promotions, and style tips. You can unsubscribe at any time, and we respect your choice promptly.
Fraud Prevention and Security: Certain information helps us detect and prevent fraudulent activity, protect accounts from unauthorized access, and maintain a safe shopping environment for all visitors.
Legal Bases Where Applicable
In some regions, including the European Economic Area and the United Kingdom, we are required to identify the legal basis on which we process personal data. We are committed to complying with applicable data protection laws and want you to understand the grounds we rely on.
Contractual Necessity: When you place an order or create an account, we process your information because it is necessary to fulfill our agreement with you. Without this data, we would be unable to complete your purchase or provide account features.
Legitimate Interests: We may process certain information to pursue legitimate business interests, such as improving our site, analyzing aggregate usage trends, and preventing fraud. These interests are balanced against your rights and are not overridden by your data protection interests.
Consent: For certain activities, such as sending marketing emails or using non-essential cookies, we rely on your explicit consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Legal Obligation: In some cases, we are required by law to retain or disclose certain information, such as financial records related to transactions or responses to valid legal requests from authorities.
Service Providers and Limited Information Sharing
We do not sell your personal information to third parties. That is a firm commitment. However, to run our business and deliver the services you rely on, we work with trusted partners who receive limited data to perform specific tasks on our behalf.
Payment Processors: Your payment card details are handled by secure, PCI-compliant payment providers who process transactions without storing your full card information on our systems.
Shipping and Logistics Partners: To get your orders to you, we share your name, shipping address, and contact details with delivery carriers. These partners use the information only to complete the delivery of your package.
Technology and Hosting Providers: Our website is supported by hosting services and technology partners who help ensure the site stays online, loads quickly, and operates securely. They may have access to technical data as part of maintaining the infrastructure.
Analytics and Marketing Partners: We work with analytics providers and, where applicable, advertising platforms to understand site usage and reach you with relevant promotions. These partners operate under strict contractual obligations and are not permitted to use your data for their own independent purposes.
All service providers we engage are required to protect your information and use it only for the purposes we have agreed upon. We regularly review these relationships to ensure your data is handled responsibly.
External Product Links and Third-Party Websites
Our website may occasionally link to external resources, product references, or partner sites that are not operated by Dip. These links are provided for your convenience and informational purposes only.
When you click on one of these links and leave dipclothing.com, our privacy policy no longer applies. The external site will have its own privacy practices and terms of use, and we encourage you to review them before sharing any personal information. We have no control over the content or privacy practices of these third-party sites.
Similarly, if you came to our site from an external link, you should be aware that we do not govern the information practices of that referring website. We are not responsible for the privacy or security of any third-party websites, even if you accessed them through a link on our site.
Data Retention
We keep your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. The specific retention period depends on the type of information and why we collected it.
For example, we retain transaction records, including order and payment details, for a period that allows us to manage returns, handle customer service inquiries, and comply with financial record-keeping laws. Account information is kept for as long as your account remains active, and for a reasonable period afterward in case you decide to return.
Analytics and browsing data is often retained in a de-identified or aggregated form, which means it can no longer be linked to you personally. When we no longer need identifiable information, we take steps to securely delete or anonymize it.
Security Practices and Limitations
We take the security of your personal information seriously and use a combination of technical, administrative, and physical safeguards to protect it. Our website uses encryption to help secure data during transmission, and we work with partners who maintain industry-standard security certifications.
Access to personal information is limited to employees and service providers who need it to perform their jobs. We train our team on privacy and security practices and hold them to strict confidentiality obligations.
While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any issues and continuously improving our practices.
International Processing Where Applicable
Dip is based in the United States, and our primary operations are conducted there. If you visit our website from outside the U.S., your information may be transferred to and processed in the United States.
The data protection laws in the United States may be different from those in your country. By using our site and providing your information, you consent to this transfer. We take steps to ensure that any international transfers are handled in accordance with applicable legal requirements.
For visitors in regions like the European Economic Area or the United Kingdom, we rely on appropriate safeguards, such as standard contractual clauses, to protect your data when it is transferred outside your region.
Children and Age Restrictions
Our website is not intended for children under the age of 13. We do not knowingly collect personal information directly from children. Our products, including kids and toddler apparel, are purchased by adults for their use.
If we learn that we have inadvertently collected information from a child under 13 without verified parental consent, we will take steps to delete that information as quickly as possible. Parents or guardians who believe their child may have provided us with personal information can contact us using the details provided at the end of this policy.
We encourage parents to monitor their children’s internet activity and to help ensure that personal information is not collected from children without appropriate consent.
Visitor Privacy Choices and Regional Rights
You have choices about how your personal information is used, and certain laws give you specific rights regarding your data. We are committed to helping you exercise these choices.
You can update your account information at any time by logging into your account on dipclothing.com. If you wish to delete your account, you can contact us, and we will process your request.
Depending on where you live, you may have the right to access, correct, delete, or port your personal data. You may also have the right to object to or restrict certain processing activities. To make a request related to your privacy rights, please contact us using the information below. We will respond to your request within the timeframes required by law.
Browser Signals and Cookie Controls
Most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, or to notify you when a cookie is being placed on your device. Please note that blocking certain cookies may affect the functionality of our site.
Some browsers offer a “Do Not Track” signal. While there is no universal standard for how websites should respond to these signals, we respect the choices you make. If you disable cookies, some features of our site, such as the shopping bag and checkout, may not work properly.
We also provide a cookie consent tool on our site where you can manage your preferences for non-essential cookies, including analytics and marketing cookies. You can change these settings at any time.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the policy on this page and indicate the effective date.
For significant changes, we may provide additional notice, such as a banner on our website or a message to your email address on file. We encourage you to review this policy periodically to stay informed about how we protect your information.
Your continued use of our website after any changes become effective constitutes your acceptance of the updated policy.
How to Make a Privacy Enquiry
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you can reach us by email. Please send your enquiry to the privacy contact listed on our website’s contact page, and we will do our best to address it promptly.
To help us respond effectively, please include enough detail about your request, such as the type of enquiry, your relationship with us, and any specific information you are asking about. We aim to resolve privacy-related enquiries within a reasonable time frame.
We appreciate you taking the time to review this policy. Your trust is important to us, and we are here to help with any privacy-related questions you may have.
